PETA - ‘Kill the tradition, not a turkey’
Online Film, Cinema, PR, Experiential
'Kill the tradition, not a turkey', 90s Online Film/Cinema
Tessa the Turkey, voiced by acclaimed actor Jane Horrocks, takes centre stage in a picturesque Christmas town. With whimsical innocence, Tessa sings ‘Deck the Halls’, but with the lyrics changed to comment on the quirky festive customs she encounters on her way. The film takes a sobering turn when Tessa realises that she, too, is part of a Christmas tradition – the most sinister of them all.
‘There’s another side to the tradition of eating turkey’.
Wrapping paper with a macabre twist, the cut marks on the reverse side and accompanying text highlighting the cruelty inflicted on turkeys in the run up to Christmas. The paper was handed out to Christmas shoppers in London, and sold via the PETA website in the States.
'Kill the tradition, not a turkey', campaign case study film
'Kill the tradition, not a turkey', behind the scenes film