‘That’ll be the Daewoo’
TV, Press
Still the most successful launch of a car marque in UK history, achieving over 1% market share in the first 12 months. When the South Korean parent company was finally declared bankrupt in 1999, ‘UK Automotive’ was the only division of the Daewoo Corporation that was profitable. General Motors snapped up that part of the company, and the vehicles were re-branded Chevrolet.